It feels that way! When you see the videos that go with the text, there is a special atmosphere I don’t know how to describe it but you want to be a part of it...
Thanks! It’s been crazy, the feedback has been amazing and beyond our expectations. It’s a dream to be able to work with Tokyo’s finest such as BEAMS, PEN magazine, and all the monumentally talented creators around us.
And how about settling up here, has it been difficult?
it's an uphill battle. Coming here on your own wheel requires patience and perseverance. You have to want to be here. For me, Tokyo, and Japan, in general, offer things that are important to me personally, in regards to a quality lifestyle. The safety, the cleanliness, no violence or petty crime. I feel rested here. The only thing missing is a solid breakfast culture.
What’s your daily routine, a normal day for Chace?
At the office or in the field, directing shoots, general production stuff. And of course an unhealthy amount of meetings. As a creative director, I have to make sure that everything is in line with the brand’s language and identity. Approving things so that everything that the planners, producers, photographers, directors create matches the brand’s trajectory. I am responsible for business development and creative strategy in terms of what’s coming next. Video content is a strong focus right now. We all have our own specific vision and perspective of Tokyo, and I think Filmmaking is the most authentic, honest, and sensitive medium to capture and tell stories through. I want the individual, the creator, of any kind, to be just as much part of the story we’re telling. So I want to grant as much creative control as possible to our contributors.
Yeah, and it is easier to focus on working…
Exactly. Tokyo is a strange paradox; it is one of the busiest city in the world but very cold, distant, and disconnected at the same time. This is specific to Tokyo’s urban culture, it’s not a